Privacy Policy

How we deal with and protect your data.

Last updated: 20 April 2025

1. Introduction

This Privacy Policy explains how Instead Of Bread UK (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from https://insteadofbread.co.uk/ (“the Website”). We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, email address, and contact details (when you create an account, place an order, or sign up for our newsletter).
  • Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.
  • Technical Data: IP address, browser type, device information, and cookies (see our Cookie Policy for details).
  • Usage Data: Information about how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Data

We collect data in the following ways:

  • Directly from you when you fill in forms, place an order, sign up for our newsletter, or contact us.
  • Automatically as you use the Website, through cookies and similar technologies.
  • From third-party payment providers (such as Stripe and PayPal) when you make a purchase.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders, including managing payments and delivery.
  • To manage your account and provide customer support.
  • To send you our newsletter and marketing communications (with your consent).
  • To improve our website, products, and services through analytics.
  • To comply with legal obligations and prevent fraud.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Contract: To fulfil our contract with you (e.g., to process your order).
  • Consent: Where you have given clear consent (e.g., for marketing emails).
  • Legal Obligation: To comply with applicable laws and regulations.
  • Legitimate Interests: For our legitimate business interests, provided your rights do not override these.

6. Cookies

We use cookies and similar technologies to enhance your experience, analyse usage, and deliver relevant advertising. Essential cookies are necessary for the website to function and do not require your consent. For non-essential cookies, we ask for your consent. For more information, please see our Cookie Policy.

7. Sharing Your Data

We may share your data with:

  • Payment processors (e.g., Stripe, PayPal) to process your payments.
  • Service providers who help us operate our website and deliver our services (e.g., website hosting, email marketing).
  • Legal authorities if required by law.
  • We do not sell your personal data to third parties.

8. International Transfers

Your data may be transferred outside the UK or European Economic Area (EEA) if our service providers are located abroad. In such cases, we ensure appropriate safeguards are in place to protect your data.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

10. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements.

11. Your Rights

You have the following rights under UK data protection law:

  • The right to access your personal data.
  • The right to correct inaccurate or incomplete data.
  • The right to request erasure of your data (“right to be forgotten”).
  • The right to object to or restrict processing.
  • The right to data portability.
  • The right to withdraw consent at any time (where processing is based on consent).
  • The right to lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, please contact us at Contact Us or email us at the address provided on our website.

12. Children’s Privacy

If you are under 16, you must have permission from your parent or guardian to use our website and provide personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Instead Of Bread UK

Email Us Here

18 Thirlmere Ave
Grimsby
DN33 3EA

Phone: 01472313120